Embed
I work inside your team, in person or remote, and learn how the work actually gets done before touching anything.
AI PARTNER · ARIZONA
Real AI systems.Inside real businesses.
I embed with operating teams, build inside the tools they already use, and stay until the system runs without me. I write about what works, what doesn’t, and what it costs.
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01WRITING
Field notes.
Building AI inside businesses that have payroll, customers, and no time to waste.
02HOW I WORK
Embedded, not outsourced.
Build
AI systems inside the tools you already use. No new platform to adopt, no dashboard nobody opens.
Hand off
Documented, owned by your people, running without me. Then I step back.
Not an agency. Not software. One person, in the work.
03SELECTED SYSTEMS
Built and running.
Front office and scheduling
Scheduling and front-office systems for a hazardous waste services company whose admin seat kept turning over.
Job tracking and referrals
A task tracker the field team uses every day, and a referral program that runs without anyone chasing it.
Brokerage platform
A full brokerage site with listings, lead routing to the right inbox, and a weekly content pipeline.
04PORTFOLIO
Building, built, and next.
Ventures, prototypes, and the work that came before. Every one taught me something I use with clients.
NOW
Hands-on learning with real farmers, makers, pilots, and builders, plus family retreats on the Sea of Cortez.Co-founderIn development
Part booking engine, part random trip generator. A spontaneous mystery trip in one click.FounderAlpha
The firm my client engagements run through: operations, growth, and AI for founder-led businesses.FounderActive
The homeschool hub our family runs on: multi-source learning, mastery tracking, and real transcripts.FounderIn use
Free life-design tools, and PP100, a 100-day public reset run like a business.CreatorLive
A community-first plant brand in Phoenix, Arizona: plant bingo, classes, and good people.AdvisorLaunching
Childcare, tidy homes, and home organization for busy families in Gilbert, Arizona.AdvisorLive
NEXT
- CutlistA Friday kill list for your Google and Meta ads. It marks, you pause.BuilderPrototype
- LapseFinds the Shopify customers who went quiet, and what to send them.BuilderPrototype
A map of medical travel with all-in pricing, travel and stay included.FounderPrototype
Design-build for home recovery spaces: saunas, cold plunges, and home gyms.FounderConcept
Community wellness with a Nordic edge: contrast, recovery, and resilience, done together.FounderConcept
BEFORE
A private-equity-backed roll-up that became the largest non-franchise restoration company in the country. Diligence, executive build-out, and systems integration across brands.Platform teamAcquired 2024- E-commerce brandCo-founded and exited a multimillion-dollar e-commerce company, scaled to a team of 20-plus.Co-founderExited 2019
A design, development, and advisory agency that made its clients millions.FounderAgency
Built the client-acquisition engine ahead of their first $2M raise.Early growth hire2013
05GET IN TOUCH
Let’s talk.
If your team is stretched thin and you’re wondering where AI actually fits, tell me what’s going on.