Chris Blaser
Work
COMMERCIAL REAL ESTATE · ALASKA

A brokerage platform the firm owns

A commercial brokerage was renting its website and listing-marketing tools and still chasing leads by hand. I rebuilt it as one platform the firm owns: listings, lead routing, document delivery and a content pipeline.

1,234

LISTINGS SYNCED

4

LEAD SOURCES, ONE INBOX

62

OFFERING PACKETS DELIVERED ON REQUEST

14

MARKET REPORTS LIVE

The situation

The site ran on a template platform with a paid listing plug-in. Inquiries arrived through four different forms and nobody could say where each one went. Property packets were emailed by hand, and market content stopped whenever the week got busy.

What I built

  • Listing sync from the regional listing service, refreshed on a schedule
  • Every form feeding one lead record with an instant email alert to the broker
  • Property packets sent automatically when a visitor requests one
  • A contact and lead database the firm owns
  • A weekly market-report pipeline that drafts and queues posts for approval
  • Search and AI-crawler setup so every listing and report is indexable
Contact formListing inquiryPacket requestNewsletterLead recordBroker alert(email)Packet sentautomaticallyContact historyContact formListing inquiryPacket requestNewsletterLead recordBroker alert (email)Packet sent automaticallyContact history
How a lead moves: four entry points, one record, one alert
ESTIMATE$0$5k$10k$15k$20k$25kSubscription software replaced(estimate)$10,000 to $25,000 a yearCustom build: software and hosting(estimate)$660 to $2,040 a yearESTIMATE$0$5k$10k$15k$20k$25kSubscription software replaced(estimate)$10,000 to $25,000 a yearCustom build: software and hosting(estimate)$660 to $2,040 a year
Estimated yearly cost: subscription software replaced versus software and hosting for the custom build, like for like. Estimates made at the time of the build.Software and hosting only. Does not include the cost to build and manage the system.

What changed

  • Inquiries now arrive at a steady three to five a week, each one logged
  • Packets go out in seconds without anyone at a desk
  • The firm owns the code, the data and the hosting account

Figures are from the live platform as of autumn 2026. The cost comparison is an estimate.

Want something like this in your business?

Tell me what is going on and I will tell you what I would build first.

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