SOLVENT RECY-CLEAN · ENVIRONMENTAL SERVICES
A website and referral system that bring in new business
Solvent Recy-Clean, a route-based environmental services company in Phoenix, wanted more new business from search and a way for its field team to pass along leads. I rebuilt the site for search, built a referral program drivers can use from the truck, and helped define the office role behind it.
The situation
New business came mostly by word of mouth and long-standing accounts. The website was not yet built to be found, drivers heard about opportunities on their routes with no simple way to hand them in, and scheduling and customer calls ran through one desk.
What we built
WEBSITE AND LEAD GENERATION
- A new website built for Google Search and AI crawlers
- Service pages written around what customers search for
- Lead forms that route straight to the office
ROUTE REWARDS REFERRAL PROGRAM
- A QR code on every truck opens a referral slip on the phone, with no login and no app to install
- Four opportunity types, each with its own bonus
- Voice dictation for notes, and the driver's details remembered for next time
- A reference number for every referral, so nothing gets lost
OFFICE VIEW
- One master list with search, filters and a status for every referral: new, contacted, in process, verified, paid or declined
- A four-point verification checklist before any bonus is paid
- A history of every change on every referral
- Bonus owed and bonus paid at a glance, with an export for payroll
OFFICE SYSTEMS
- A flat-fee incentive plan for drivers and a customer referral reward, designed to need almost no admin
- A scheduling tool built around the company's routes
- A written definition of the front-office role, with the repeatable work moved to systems
Screens
Screens from the Route Rewards tools, shown with sample data.
What changed
- Since the new site launched, inbound leads and new business from Google Search have risen noticeably
- Referrals from the field are captured the moment they happen
- The office role is written down and supported by systems
Want something like this in your business?
Tell me what is going on and I will tell you what I would build first.
Or start with the playbook this work fed into.